Gramskii: genius or idiot?

This dress-up Gramskii IMAGE was from my first promotional brochure

First rule of marketing:

BE NOTICED!

I spent 30 years in advertising, tempting people I didn’t know to buy things they didn't need with money they didn't have.

It was a living, but eventually I had to admit this wasn't a great business model for someone wanting to live on a sustainable planet, so I wrote a book about it. Consider it my community service.

The Dragon & the Hummingbird is a satire about capitalism, climate change and what we can all do to help. I've tried to make it entertaining because who wants to read a depressing doom scroll? I'm not pretending it's a great work of literature, but people seem to like it. (Yep, those Reader Reviews are genuine.) And no, I didn't write it to get rich, which is just as well.

AND NOW, A LITTLE ABOUT THE AUTHOR (always wanted to say that 😊)

"Knowledge is power. The kind of work Graham does is hard to find anywhere else." – Sir John Hegarty.

I've enjoyed an ‘interesting’ career working on projects with the biggest brands in the UK & US (Coke, Nike, Microsoft, BBC, blah blah blah).

I founded a 30-person insight agency called Informer - based in London, New York & Miami.

Later, I was the planning director of an advertising agency on Madison Avenue. Coca-Cola once paid me to visit various Asian countries for 4 months (Japan, China, Korea, Malaysia, Thailand, Saudi Arabia, Indonesia etc) to watch soccer matches and offer my insights. Not a bad gig.

I even did a few things I was proud of - e.g. the teen anti-tobacco 'Truth' campaign in the US. Yet it finally dawned on me that all the unnecessary junk I'd persuaded people to buy over the years meant my secondary carbon footprint would now be seen from space. And that made me feel bad.

I still do insight, strategy & comms, but these days I only work with 'good' brands and nice people. So if you're a multinational wilfully destroying the planet, I'm probably not your man.

But if you have a good idea that might help us get out of this mess I'm all ears. Contact me to find out if I can help you. (I’m good at what I do)

Actually, contact me anyway. I'LL EVEN SEND YOU A FREE PDF OF THE BOOK IF YOU WANT!!! Maybe go to my site to find out more. www.hummingbirdeffect.org

"But what difference can one hummingbird make?" ... asked 8 Billion Hummingbirds.

Thanks, Graham / Gramskii x

Who's Gramskii?

People and culture

Our people are what make us unique. Rather than outsourcing our construction engineers from questionable outsourcing establishments, we provide them with an environment that supports professional growth.

We are strong believers in giving our employees a voice. Our teams are put together with the help of our resident psychologist to ensure maximum productivity and engagement.