1. Good people running good businesses that are helping the planet:
Are you a closet business owner with a sneaky feeling the system isn't working?
Do you sometimes get a spontaneous urge to want to do business that's more honest?
Do you want to make sure that what you're doing isn't making the planet a shittier place to live?
Do you wonder whether signing up to be a B-Corp is just a bit too performative - This isn't about showing the world how concerned and responsible you are?
That this is about feeling better in yourself?
I don't have all the answers, but just asking these questions is a start.
One framework I explore is called Trustonomics – building value around trust rather than transactions.
If this makes you at least a little curious, then get in touch. I charge for this service but it will be probably not as much many of the alternatives - and I can guarantee it will be just as good!
